In a constantly changing world, traditional communication and marketing solutions no longer work, simply because they were designed for a simpler environment. Building on this idea, José Manuel Paredes explores practical solutions in his talks for developing communication strategies, crisis communication and the role of communication within the company.

It is an approach he also applies in his teaching, drawing heavily on both his experience as head of marketing and communication at major international companies and his work managing the complex and crisis situations in which he is currently involved.